Sunrise Radio

The UK's Biggest Asian Mix
British radio stations

Listen to Sunrise Radio

You can hear Sunrise Radio on DAB Digital Radio and online

Facts and stats

Sunrise Radio is Britain's longest running radio station for South Asians based in Hounslow, West London.

Launched in 1989 on 1413 AM to Southall which has a large Asian community, it was awarded the BBC's Greater London Radio licence in 1994, broadcasting Londonwide on 1458 AM. In 2014, the previous owner of Sunrise Radio's group of stations went into administration, which led to the 1458 licence being sold by the administrators to the Lycamobile group, who relaunched a similar service for South Asians on their original frequency

Sunrise still had one licence that they own, Buzz Radio which they relaunched as Sunrise Radio with a new company and management to operate the radio station still based at Sunrise House in Southall.

This station on 963/972 AM originally launched as the AC format Viva! owned by then Harrods owner Mohammed Al Fayed which rebranded as Liberty Radio which was then sold to a Christian group who introduced some Christian programming.

The licence was lost and awarded to Club Asia who introduced the current youth Asian format in 2003. It was later sold to the then Sunrise Radio Group and relaunched as Buzz Asia and then Buzz Radio and Sunrise Radio 2.

Sunrise Radio went national on February 29th 2016 on the Sound Digital multiplex. They relaunched with new imaging, the first in over twenty years and a new focus on playing the biggest mix of Asian music with a young adult slant to comply with the London AM licence. The station also moved out of Sunrise House to a new studio complex in Hounslow.

Editorial areaUK
Audience figures387,000 weekly listenersRAJAR September 2021
Launched3 July 2003
National salesSunrise Radio
Members ofRadiocentre
Former namesClub Asia Radio
Buzz Asia
Buzz Radio
Sunrise Radio 2

Contact Sunrise Radio

Postal addressUnit 2
694-712 London Road
+44 20 8574 6666
+44 20 8813 8040
Official website
Advertising Sales

Social media

Twitter@ThisIsSunrise (3,918 followers) compare
FacebookThis Is Sunrise (6,820 likes) compare
Data is from 2019. Feature awaiting Facebook re-authorisation.
Instagramthisissunrise (1,813 followers) compare

Latest news stories

New Business Development Director at Sunrise Radio
RadioToday - published 14 May 2021, 12.44pm bst
Sunrise Radio partners with UK Asian Film Festival
RadioToday - published 13 May 2021, 3.32pm bst
New company comes forward for Bradford DAB multiplex
RadioToday - published 25 September 2020, 2.52pm bst
New company comes forward for Bradford DAB multiplex
RadioToday - published 25 September 2020, 2.52pm bst
Sunrise Radio plans a summer of Melas
RadioToday - published 10 July 2019, 11.09am bst

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Ajay Nagar Presenter
Ameet Chana Presenter
Anila Dhami Presenter
Anushka Arora Presenter
Asif Ghazali Presenter
Gurdev Jassi Chairman
Kay McCarthy Sales Director
Mandy Lit Station Manager
Paul Shah Programme Director
Raj Ghai Presenter
San-j Sanj Presenter
Shabnam Sahi Presenter
Sonia Dutta Presenter
Tony Lit Managing Director

Other information

Sunrise Radio logo archive

Get a Sunrise Radio logo for your VW car radio

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This is a user-edited website. Thank you to Paul S, Vincent L, Ranjit S, Martin P and James C for their edits on this page. See the changelog, or edit it yourself.