Nielsen has extended its partnership with FOX Television Stations in a new multi-year agreement covering audience measurement across all 18 of FOX’s owned-and-operated local markets. The renewal also includes continued use of Scarborough data for local market consumer insights, and the addition of incremental streaming measurement for FOX’s 17 Local Connected TV apps.
Nielsen Managing Director of Local TV Paul LeFort commented, “Our long-standing partnership with FOX Television Stations is among our most valued. The expansion of our partnership to capture incremental streaming audiences and activate our new Local Advanced Audiences solution, demonstrates Nielsen’s commitment to the Local TV industry. This agreement highlights FOX’s dedication to leading the charge in Advanced Audiences and comprehensive measurement across all platforms. We look forward to supporting their continued success in the years to come.”
FOX Television Stations EVP Sales Patrick Paolini said, “We’re committed to helping advertisers navigate the evolving media landscape with solutions that go beyond outdated metrics. Nielsen’s Advanced Audiences are a key step forward, and we will continue to push for measurement tools that are not only more accurate but also faster and better aligned with how people actually watch content today.”