Disney+ throws back to iconic ’90s ad for new campaign featuring Aussie sports stars
Disney+ has launched a brand new campaign, delivering its own spin on an iconic Australian sports advertisement.
The ‘I’d Like to Stream That’ campaign – officially launched on Friday across broadcast, BVOD, Youtube, OOH, display and socials – plays on the famous ’90s AFL ad and highlights the premium and high-quality shows that the streamer offers for adults that you may not expect to see on the platform.
To tip the hat to that popular AFL ad, the Disney+ campaign features some of Australia’s biggest sporting names, including Australian Basketball hall of famer Andrew Gaze, UFC star Rob Whittaker, AFL’s Jack Ginnivan and Matildas legend Lydia Williams.
Check it out below.
“We’re excited to share this campaign that showcases Australian sporting heroes sharing their love for the incredible content available on Disney+,” Walt Disney Company Australia and New Zealand senior vice president and managing director, Kylie Watson-Wheeler, said.
“This campaign challenges perceptions of what to expect on Disney+ while also highlighting its relevance to local Australian audiences.”
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Neil Griffiths is the Managing Editor of Mumbrella. He joined the company in October 2023.
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