2025 CommsCon Awards shortlist revealed

The 2025 Mumbrella CommsCon Awards shortlist has been revealed.

As always, the CommsCon Awards will celebrate the best of the best, giving attendees the opportunity to highlight their achievements across the various campaign, people, and business categories.

Wired Co leads the pack this year with seven nominations across Best Campaign with a Small Budget, Launch or Relaunch Campaign of the Year, Best PR-led Brand Partnership Campaign, Best Influencer Strategy, and PR Agency of the Year – Midsize.

Ogilvy PR has also received seven nominations at this year’s awards for Best Social Media or Digitally-led Campaign, Best Use of Owned Media, PR-led Content Creation, Launch or Relaunch Campaign of the Year, Pro Bono Campaign of the Year, PR Agency of the Year – Large, and Ogilvy Health’s Best Non-Traditional Business Opportunity.

Poem landed six nominations, while We Are Different – which has just launched a dedicated social division – has landed five – including Best Social Media or Digitally-led Campaign.

Hopeful Monsters and Eleven have also picked up five nominations, while Mango Communications has landed four.

Havas Red has picked up three nominations across PR Agency of the Year – Large, Best B2C Campaign, and Best Use of Owned Media.

There are three people categories this year, including the tight race for Best New PR Talent of the Year – for which the nominees are up-and-comers Anna Hobdell from The Lottery Corporation, and Bella Devencorn from Ivy PR.

The full nominees list is below.

The live judging day will take place on February 26, before the 2025 Mumbrella CommsCon Awards on March 27 at Ilumina, a unique, state-of-the-art space located in the heart of Sydney’s historical and cultural civic centre of Martin Place.

The awards will follow the 2025 Mumbrella CommsCon Conference, where speakers include Tinder’s director of comms, Kirsty Dunn, IKEA’s head of comms, Patricia Routledge, and agency leaders Rob Lowe, Elly Hewitt, and Hannah Moreno, amongst others.

Additionally, the CommsCon newsletter is hitting your inboxes fortnightly, led by Mumbrella associate editor, Lauren McNamara. You can subscribe via the link below.

Editor’s note: Mumbrella has changed the way it deals with company names. House style is now to use standard proper noun capitalisation on all names regardless of brand typography. Brand typography may be retained in direct quotes from releases.

See the full Mumbrella CommsCon Awards 2024 shortlist below:

Best Social Media or Digitally-led Campaign

• #ALDIcore – Ogilvy PR with BMF & Zenith for ALDI
• Australia’s Ultimate 2nd Car – Poem with EssenceMediaCom, Hello Social, & Special Group for Uber Carshare
• Break-Suit – Nestle with Eleven TBWA for KitKat
• The Original Mouthful – Mango Communications with DDB Sydney for McDonald’s Australia
• VIVA House of Spills – We Are Different with Hello Social for VIVA

Best B2C Campaign

• Bluey Trilogy Publicity Campaign – Australian Broadcasting Corporation
• Discover Your Sleep Superpowers – Hopeful Monsters for ResMed
• Odd Jobs – HAVAS Red for Tourism Tasmania
• The Original Mouthful – Mango Communications with DDB Sydney for McDonald’s Australia
• Tiny Towns – Herd MSL for Airbnb

Best B2B Campaign

• 25 Perspectives for 25 Years – Liberty Specialty Markets Australia with The Dubs Agency
• Open Road, Open Up – We Are Different for GME Australia
• Customer Experience Intelligence Campaign 2024 – Weber Shandwick Australia for ServiceNow
• The Big Shift – The Dubs Agency for Iress

Best Campaign with a Small Budget

• A World-First Spongebob Ice Cream That Increased Pizza Hut’s Consideration 39.5% Via National Media Coverage – WiredCo. for Pizza Hut
• Influencing Federal Election Promises for Australia’s Growth Suburbs – ImpactInstitute for National Growth Areas Alliance
• Pay by Sleep – MACq 01 Hotel with Special PR
• Pets on Public Transport – Seven Communications for Pet Circle
• Open Road, Open Up – We Are Different for GME Australia

Best Use of Owned Media

• Batman Day – Ogilvy PR for Warner Bros Discovery
• Odd Jobs – HAVAS Red for Tourism Tasmania
• Swisse Gummies 2024 – Swisse Wellness with Traffik, PMG & AMPR

PR-led Content Creation

• #ALDIcore – Ogilvy PR with BMF & Zenith for ALDI
• Dove #KEEPBEAUTYREAL – FORWARD for Unilever ANZ / Dove
• Pesto The King Penguin Chick – Merlin Entertainments for SEA LIFE Melbourne Aquarium
• The First Wheelchair Ballkid – Eleven for Mastercard
• The Original Mouthful – Mango Communications with DDB Sydney for McDonald’s Australia

Best Internal Communications or Change Management

• APS Data and Analytics Expo 2024 – Australian Taxation Office
• Becoming The Most Customer-Centric Company in Australia & New Zealand – National Australia Bank
• Insider Threat True Crime Video Series / Security, Integrity and Fraud Awareness Week 2024 – Australian Taxation Office
• Telstra’s Big Three Culture Campaign – Telstra
• The Geelong Hub – Staff Engagement and Transition Plan – GMHBA

Launch or Relaunch Campaign of the Year

• CHOCBUSTER: Bringing Blockbuster Back from The Dead – WiredCo. & Peter’s Ice Creams for Cadbury
• Christmas in July – Ogilvy PR with Ogilvy Australia, EssenceMediaCom, & AKQA for KFC Australia
• Inspiring the Space Generation – Thrive PR + Communications with Initiative, Brightworks, & SoldOut Events for LEGO Australia and New Zealand
• Pour It, Mix It, Hack it – HerdMSL with Open Mind & Yakusan for Nescafé
• The Original Mouthful – Mango Communications with DDB Sydney for McDonald’s Australia

Best Government Sponsored Campaign

• #SepsisChallenge – FleishmanHillard for Australian Commission on Safety and Quality in Health Care
• Influencing Federal Election Promises for Australia’s Growth Areas – ImpactInstitute for National Growth Areas Alliance
• “Know The Code”: Northern Beaches Council’s e-Bike Safety Campaign – Northern Beaches Council with Behavioural Architects & Salty Dingo
• The Great Unwaste – Hopeful Monsters for End Food Waste Australia
• The Unsaid Says a Lot – Think HQ for Victorian Government: Department of Families, Fairness and Housing
• Quit With Pride – WE Communications with Spark Foundry for Cancer Council Victoria

Best PR-led Brand Partnership Campaign

• A World-First Spongebob Ice Cream That Increased Pizza Hut’s Consideration 39.5% Via National Media Coverage – WiredCo. for Pizza Hut
• Hipages Tradie Pie – We Are Different with Harry’s Cafe de Wheels for Hipages
• Narrowing Anz’s Hygiene Gap by Helping 10m Million Parents & Children Wash Like the Wiggles with Dettol – WiredCo. & Reckitt for Dettol
• Orgasmic Skin – CampaignLab for Lovehoney
• Swisse 2024 Olympics Campaign – Here for It – Swisse Wellness with PMG & AMPR

Corporate Social Responsibility

• A Safe Ride Out with Uber Australia and WESNET – History Will Be Kind for Uber Australia
• Dove #KEEPBEAUTYREAL – FORWARD for Unilever ANZ / Dove
• Blackout Friday – Keep Left for Guide Dogs NSW/ACT
• The First Wheelchair Ballkid – Eleven for Mastercard
• The Uber Red Cross Clothing Drive – Poem with Hello Social, & EssenceMediacom for Uber & Australian Red Cross

Pro Bono Campaign of the Year

• Can:Do 4Kids – SOCIETY
• Classroom of Hope – Loft Social
• Ocean Heroes’ 24-Hour Swim for Autism – Famiglia Public Relations for Ocean Heroes
• Help Us Help the Wombats – Brindle for Mange Management
• The Spot – Ogilvy PR with Glue Society, The Beautiful and Useful Studio, Skin Check Champions, Melanoma & Skin Cancer Advocacy Network for Bristol Myers Squibb and La Roche-Posay

Best Influencer Strategy

• Australia’s Ultimate 2nd Car – Poem with EssenceMediaCom, Hello Social, & Special Group for Uber Carshare
• VIVA House of Spills – We Are Different with Hello Social for VIVA
• Unforgettable Taste – Poem with Brooke Bellamy for Nespresso Australia
• Indulge in a Situationship with Proud & Punch – WiredCo. & Peters Ice Cream for Peters Ice Cream: Proud & Punch
• Narrowing Anz’s Hygiene Gap by Helping 10m Million Parents & Children Wash Like the Wiggles with Dettol – Wiredco. & Reckitt for Dettol

Best Use of Research and Insights

• AI and Music – APRA AMCOS
• Be a Queenslander – Urbaine with Property Council of Australia – Queensland
• Consent Course – Tinder
• Study Breaks – Nestle KitKat with Eleven TBWA for KitKat
• The Great Unwaste – Hopeful Monsters for End Food Waste Australia

Best Non-Traditional Business Opportunity

• Blackout Friday – Keep Left for Guide Dogs NSW/ACT
• Discover Your Sleep Superpowers – Hopeful Monsters for ResMed
• Mind Lobby – FleishmanHillard for IHG Hotels & Resorts
• PetWatch – Howatson+Company for Petbarn
• Stronger PBS – Ogilvy Health for Medicines Australia
• Unforgettable Taste – Poem with Brooke Bellamy for Nespresso Australia

Best Media Relations-led Campaign

• AI and Music – APRA AMCOS
• Customer Experience Intelligence Campaign 2024 – Weber Shandwick Australia for ServiceNow
• For Every Child – SOCIETY for Australian Education Union
• The Great Unwaste – Hopeful Monsters for End Food Waste Australia
• Workplace Happiness Index – Adhesive for SEEK
• WE Communications/University of Adelaide 150th Celebration – WE Communications for University of Adelaide

Best New PR Talent of the Year

• Anna Hobdell – The Lottery Corporation
• Bella Devencorn – IVY PR

PR Professional of the Year

• Azadeh Williams – AZK Media
• Elaine Samantha Banoub – Primary Communication Partners
• Kirsty Dunn – Tinder
• Lauren Myers – BBC Studios
• Nat Ogbourne – Aruga

PR Leader of the Year

• Dena Vassallo – SOCIETY
• EJ Granleese – History Will Be Kind
• Elizabeth Greene – Microsoft
• Mandy Galmes – Sefiani
• Phoebe Netto – Pure Public Relations

Best PR Employer

• Adhesive
• History Will Be Kind
• Pure Public Relations
• Think HQ
• Zeno Group

Best PR Team of the Year – In-house

• Australian Red Cross Lifeblood
• GMHBA
• Merlin Entertainments
• Microsoft
• UNICEF Australia

PR Agency of the Year – Boutique/Small

• BENCH PR
• ÉTOILE PR
• SPEAK Communications
• Think Communications
• we scout

PR Agency of the Year – Midsize

• Aruga
• History Will Be Kind
• Poem
• Romano Beck
• Sefiani
• WiredCo.

PR Agency of the Year – Large

• alt/shift/
• Eleven
• HAVAS Red
• Ogilvy PR
• one green bean
• Porter Novelli Australia

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topics 2025 Mumbrella CommsCon awards CommsCon Mumbrella CommsCon shortlist

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