‘They’re doing a style of radio at the moment that is not being done in the city’: SCA boss reveals 2DayFM Breakfast show plans for 2025
Ever since Hughesy, Ed and Erin were abruptly pulled from their 2DayFM breakfast show mid-week in August, a question mark has hung over who will replace the trio in the prized Sydney radio slot.
Jimmy Smith and Nath Roye from the national nights show were brought into fill the slot, and have done so for five months now, but it was expected in August this was a temporary measure, with SCA chief content officer Dave Cameron explaining at the time “as we look to 2025, we are preparing for a change for the 2DayFM Sydney Breakfast show and will make further announcements in due course”.
Happily, the hasty replacements have done a great job, and will be remaining in the role in 2025.
“Jimmy and Nath have done a great job filling in the last five months. They’ll continue on next year,” Cameron confirmed to Mumbrella on Thursday afternoon.
“They’re highly commercially attractive,” he explained. “They’re doing a style of radio at the moment that is not being done in the city.
“It’s fresh in a market that hasn’t really had much change for many, many years.”
Cameron explained this is part of SCA’s overall plan, in “evolving the industry bit by bit, by bringing new voices in and doing something different in each of these markets”.
“So Jimmy and Nath will continue on. We’ve been really happy with what they’ve done so far.”
This need for evolution was behind the original decision to replace Dave Hughes, Ed Kavalee, and Erin Molan, with SCA chief John Kelly explaining to Mumbrella at the time they needed a show that attracted the 25-54 demographic.
“We need to drive results that deliver, in a profitable way, the audiences that matter,” he said.
“And clearly, we made a decision that it was time for change.”
Keep up to date with the latest in media and marketing
Got a tip?
Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
Linkedin
Have your say