#RAJAR - Smooth North East hits new high

From a press release to news@media.info
Posted 29 October 2015, 9.06am gmt

Smooth Radio North East is celebrating after the latest RAJAR audience figures reveal that it is the region’s number one commercial radio station. For the first time ever, more than half a million listeners are tuning in every week.

Recording its highest ever reach of 517,000 weekly listeners, the North East is clearly loving Smooth’s relaxing music mix. Not only is Smooth reaching more people than ever before, they are tuning in for longer and with nearly 4.7 million listening hours a week, it is the number one commercial brand in reach, hours and market share, which sits at 10.7%.

2015 has been a busy year for Smooth North East, including a move to its brand new state-of-the-art studios at Wellbar Central in Newcastle and winning a silver Arqiva Award for Local Sales team in the summer.

Pauline Peniche, Smooth Radio North East’s Station Director, said: “These RAJAR results are just incredible. We're delighted that the region loves our relaxing music mix! The team is excited about continuing to deliver fantastic ideas, relationships and results for our listeners and customers to ensure we remain the North East’s favourite.”