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Lincs FM presenters become Butlins Redcoats

By James Cridland for media.info
Posted 25 May 2015, 1.00am bst

Lincs FM




It's show time, but a different type of show for Lincs FM's presenters. They'll be performing a unique routine at the Lincolnshire Show as Butlins Redcoats.

Rob Hammond, Ross Garrigan and John Marshall (that's them above, left to right) will be put through their paces over the next few weeks at the Redcoat Academy in Skegness. The boys will be learning the fundamentals of being Redcoats, including donning the famous attire and heading out into the Butlins Skegness resort to liaise with holiday makers.

As well as learning the values of the famous Redcoats, the Lincs FM presenters will be performing two of the holiday resorts popular dances live on stage across both days of the Lincolnshire Show on the 24th and 25th June. If that wasn't enough of a reason for you to make your way to the Lincolnshire Showground, other things going on include a parade of hounds, a dog and duck show (which inexplicably isn't about a pub), the Bevox Choir, and the Lincolnshire Police Dogs. No, officer, I don't know why your dog finds my bag so interesting. Do I have to come with you now? Only I don't want to miss The Sheep Show.

Director of Programming Sean Dunderdale said, “Both Lincs FM and Butlins are trusted, well-known brands, and Butlins are rightly protective over who can, actually, wear one of their famous Red Coats. It will be a real honour for Rob, John and Ross, to walk onto our stage at the Lincolnshire Show in the unique uniform - so the pressure's really on to make sure they get it right."

Alongside the presenters' performances, there will be an exclusive, first to hear performance from the cast of Jesus Christ Superstar on the Lincs FM stage. The local cast are performing in a sell-out gig at Lincoln Cathedral later this summer as part of the Magna Carta 800 year celebrations.

Over a third of the area listens to Lincs FM, though there's been a steady erosion of the station's figures since 1999.

The Lincolnshire Show has been going since 1869, and sees 60,000 visitors. Quite apart from the events and entertainment, and hundreds of stalls and fast food outlets, there's also a Co-op on site if you need some eggs, a packet of Frosties, some bin bags, or advice on how not to run a bank.

More information

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James Cridland — James runs media.info, and is a radio futurologist: a consultant, writer and public speaker who concentrates on the effect that new platforms and technology are having on the radio business. He also publishes a free daily newsletter about podcasting, Podnews, and a weekly radio trends newsletter.