Cumulus Commits To Spec Spot Production Tool SPECai

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As of October 2024, more than 25 different radio station ownership groups were among those that had signed agreements to use a spec spot production platform co-created by ENCO Systems, Benztown, and Compass Media Networks.


You can now add the Nasdaq-traded audio content creation and distribution company led by CEO Mary Berner to the companies using SPECai.

The addition of SPECai to its tool kit of creative resources, “Cumulus Creative Concierge,” is designed to provide advertisers with comprehensive custom commercial production opportunities. “By integrating SPECai, Cumulus Media equips its local advertising executives with a diverse set of tools, blending expert-driven creative production with the efficiency of AI-generated content,” the company said.

SPECai offers output in both English and Spanish and can take into account vernacular and regional accents.

Cumulus President of Operations Dave Milner said, “Creative is the key to successful
advertising, and SPECai gives our sales teams a powerful tool to bring ideas to life instantly. By generating high-quality spec spots in seconds, AI helps advertisers quickly hear how their message could sound on our stations. At the same time, our full-service creative team continues to craft custom campaigns designed for maximum impact. Together, these resources ensure that our advertisers get the best of both worlds—speed and innovation through AI, plus expert-driven storytelling that makes their brand stand out.”