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March 10, 2023updated 17 Nov 2023 2:24pm

Who reads the Daily Mail? Why biggest print title still has a huge influence

Circulation and demographic breakdown showing who reads the Daily Mail.

By Dominic Ponsford

The dead-tree press may be on its way out, but some print titles continue to wield enormous power in the UK – in particular the Daily Mail, the voice of middle England.

Whereas broadcasters are bound by impartiality, the Mail campaigns with gusto and is a title with forthright opinions. Its impact on UK public life is clear: from successfully campaigning for Britain’s exit from the European Union in 2016 to a British Journalism Awards-winning undercover investigation last year that saw plans for several smart motorways scrapped in the UK.

At any one time the Mail is running multiple campaigns, and more often than, not it wins them.

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