When Saturday Comes offers free mag downloads at every football ground

From a press release to news@media.info
Posted 25 March 2015, 11.55am gmt

When Saturday Comes, Britain’s leading independent football magazine, has this month launched a digital promotion of the iOS app, at every football stadium in the United Kingdom and Ireland, utilising Exact Editions’ cutting edge geolocation technology, ByPlace™.

In a groundbreaking promotion lasting until the 9th April, any fan at 238 stadiums will be able to freely access the comprehensive magazine content simply by downloading the free app on to their iPhone or iPad. This free access includes an extensive archive of back issues going back to 2009, as well as the most up to date issue, and bonus media.

Using digital partner Exact Editions’ unique ByPlace technology, the magazine have been able to mass target every football fan in the country with free access to the magazine in the specified area of the football stadium.

This promotion is running at each stadium in the Premier League through to the Conference North/South in England, as well as Scottish Premiership to League 2, the Welsh Premier League, the Irish Premiership and the League of Ireland Premier Division, totalling 238 different stadiums in al, and will last until 9th April 2015.

The app can be download from the App Store here.

Richard Guy, Publisher of When Saturday Comes said about the promotion: “We are delighted to be able to offer football fans across the country the opportunity to read When Saturday Comes. This is a great opportunity for potential subscribers to sample the magazine for free”

Daryl Rayner, Managing Director of Exact Editions: “The use of ByPlace to offer When Saturday Comes in stadiums across UK and Ireland, really highlights the varied use of ByPlace as well as how both readers and publishers will see the benefits out of these promotions.”