December 8, 2022updated 30 Jan 2023 9:12am

The News Movement launches in London with mission to ‘really understand’ Gen Z

The News Movement's editor-in-chief Kamal Ahmed on his mission to understand Gen Z.

The News Movement team — Some of The News Movement's team in London ahead of their 2022 launch. Managing editor Jonathan Paterson is bottom left while editor-in-chief Kamal Ahmed is far right. Picture: The News Movement

The News Movement’s editor-in-chief Kamal Ahmed has said the “hard yards” being put in at the start-up to “create a new way” of providing useful news and information to Gen Z are paying off.

Social-first The News Movement marked its official launch after a year in beta with a London party on 1 December. Without paying to boost its audience or advertise itself, the brand has recently crossed the 100,000 total follower mark across its social platforms: Tiktok (67,000), Youtube (19,000) Twitter (7,000), Facebook (450), Snapchat (1,000) and Instagram (6,250).

It now has 46 staff in total, with 17 journalists in the UK and seven based in New York.