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June 12, 2025

Newsletter strategies: Insights from The Scotsman, Metro and The i Paper

Including paid limited newsletter series and revamping the sign-up process.

By Charlotte Tobitt

National World has revealed how it has found a market for paid email newsletters and Metro has shared insights into revamping its newsletter sign-up process.

Meanwhile, The i Paper has transformed its newsletter strategy with significant investment and “energy from every department”. All three publishers were speaking at the Publisher Newsletter Summit in London on Tuesday.

The newsletters are sent automatically over the course of two weeks after someone signs up.

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