News Corp estimates that The Sun’s global online audience more than halved in a year to the end of 2024.

The latest News Corp results revealed The Sun‘s “digital offering” reached 70 million monthly unique users around the world in December 2024, down from 143 million in December 2023, citing Meta Pixel analytics.

News Corp said there had been a 2% drop in advertising revenues in its news media division between October and December.