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June 12, 2025

New IT publication appears to be largely AI-generated

Press Gazette cannot verify the credentials of the site's two named authors.

By Rob Waugh

Press Gazette has been unable to verify the credentials of two journalists who front a new IT publication which appears to be largely AI-generated.

US-based ‘Levelact’, which makes extensive use of AI-generated imagery, offers news and features on topics including: cloud, cybersecurity and quantum networking, It claims in outreach emails to have 97,000 subscribers. 

But the site’s editor, Marc Mawhirt, has no Linkedin profile, and does not appear to have been published elsewhere despite an a claimed 20 years of experience in the tech sector. 

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