Ahead of launch, media start-up Semafor promised to be “a global newsroom” that would serve “the 200 million or so English speakers with college degrees”.

Signalling that intent, the organisation began life in October with an editor dedicated to covering Africa and ambitions to grow further international bureaux. The company is currently advertising for reporters to be based in Johannesburg, Lagos and Nairobi.

The Ben Smith and Justin B Smith-led outlet has now been publishing for a little over four weeks – which means we can begin to get an idea of how global the publisher’s perspective (and audience) really is. And how better to chart that than on a map?