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October 7, 2022

Lawyer: What to do about deepfake and metaverse libel threat to publishers

By Carolyn Pepper

Most of us likely have a degree of familiarity with the term “deepfake” – they’ve become increasingly common.

For those who are less familiar, a deepfake is a life-like digital impersonation, usually of a well-known individual. They can take the form of face re-enactment (where software manipulates an individual’s facial features), face generation (where a new face is created), face swapping (where one person’s face is swapped with another’s), and speech synthesis (where voices are re-created).

The risk of wrongly ascribing views or actions to individuals is significantly increased in the virtual world, with all of the usual expensive real-world legal consequences. Worryingly, there is also clear potential for individuals to deny past actions and to claim that they have been subjected to the use of deepfake technology.

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