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July 28, 2022updated 14 Oct 2022 6:31am

Future of Media Explained podcast 11: How to make the most of live events bounceback, with Wired’s Greg Williams

By Charlotte Tobitt

Publishers around the world were dealt a devastating blow in March 2020 when many events had to be abruptly cancelled, with UK B2B publishers losing more than £2bn as a result that year alone.

But many quickly pivoted to digital and managed to salvage something from the wreckage of the Covid-19 pandemic.

Now, in 2022, publishers are finding the appetite is very much there among their audiences to get back into a room together, be inspired and have big conversations again.

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