Former Shortlist editor Martin Robinson hopes his new men’s lifestyle website will help guys who have been left feeling disconnected by “damaging” stereotypes of masculinity.

The Book of Man meets the need for “a new take and voice in men’s media,” says Robinson, adding: “We want to be a support network for men.”

The idea for the new media brand came from both professional and personal motivations, with Robinson having more than 16 years’ experience in consumer magazine world.