Colonial First State launches new B2B brand platform via It’s Friday
High-net-worth individuals are a lucrative bunch. To make it into the top one per cent of the wealthiest Australians, you need $8.25 million, according to Knight Frank’s Wealth report 2023. It’s no wonder big fund managers are spending marketing dollars to win their business.
Colonial First State (CFS) is a top ten fund manager and recently launched what it claims is the first new major wealth management platform in nearly a decade.
CFS Edge was launched via its creative agency It’s Friday and is part of a $430 million investment in technology by CFS over four years in an effort to work better with Australian advisers who service higher net wealth clients. The technology platform was developed with FNZ, a global technology and services company.
CFS’s customer office group executive, Josh Grace, said: “As the first major new platform in the wealth management sector for nearly a decade, CFS Edge demanded a bold new look, signalling that a new world has opened to advisors.
“This is technology that adapts to how they work, so it is, in almost every way, the New Possible. Every part of our communications has been styled to reflect this.”
It’s Friday CCO, Vince Lagana, added: “CFS Edge is a step change for advisers. The visual metaphors don’t just emphasise some of its best features, they also bring to life the feelings of release and empowerment an adviser has while using them.”
Credits
Client: Colonial First State
Agency: It’s Friday
Production Company: Scoundrel
Director: Toby Pike
Executive Producer: Adrian Shapiro and Kate Gooden
Producer: Helen Morahan
DOP: Jordan Maddocks
Post Production: Heckler
Executive Producer: Will Alexander
Senior Creative Producer: Coralie Tapper
Lead Editor: Andrew Holmes
Colourist: Fergus Rotherham
Designer: Maud Chapuis & Gina Wagstaffe
Online Artist: Julian Ford
Edit Assistant: Daniel Page
Music & Sound: Heckler Sound
Executive Producer: Bonnie Law
Composer: Johnny Green
Sound Designer: Dave Robertson
Photographer: Joel Pratley
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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