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June 11, 2020updated 30 Sep 2022 9:23am

Canadian start-up Indiegraf offers new financial model for local journalism: Reader contribs plus pooled back-end services

By William Turvill

A local news startup launched amid the Covid-19 crisis is hoping to build up a network of 25-30 independent North American publishers by the end of 2020.

Indiegraf Media believes it has found a sustainable local news model in which publishers rely primarily upon reader contributions for revenues and save money by pooling marketing and technology resources with peers. It believes that small local publishers can be sustained through annual revenues of $75,000 (Canadian), about £44,000, a year from paying supporters.

The company, based in Vancouver, British Columbia, is currently seeking journalist entrepreneurs across Canada and the US to help build up its network.

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