Bank of Queensland, Titmus launch myBOQ app via The Inside Job
Bank of Queensland has celebrated the launch of its new app, myBOQ, with a new campaign starring Olympic swimmer Ariarne Titmus, via Bank of Queensland’s internal creative agency, Inside Job.
Welcoming Titmus as the official ambassador of the app, the new campaign aims to demonstrate the ease and speed of myBOQ’s features.
The campaign features three TVC, with the hero spot depicting coach Dean Boxall challenge the Olympic Gold medalist to swim 400m freestyle faster than he can open a BOQ Everyday Account. The race goes down to the wire and Dean takes the glory, celebrating the win for BOQ customers.
The TVC will be supported by executions across BVOD, YouTube, social, OOH and TV in an integrated campaign that will roll out over the four months.
Bank of Queensland Group executive retail banking and CEO of subsidiary ME Bank, Martine Jager, said the partnership with Ariarne was a perfect fit for the proud Queensland company.
“What better way to champion our brand-new app, than by partnering with a home-grown champion. We’re thrilled to be working alongside golden girl and Queensland local Ariarne Titmus to create even more excitement around myBOQ and the fabulous new features and rates that come with the app.”
“Launching myBOQ is a major milestone for the Group as we progress our ambition to be the country’s leading cloud-based digital bank. The app has created waves since hitting the app store, with close to 20,000 new accounts opened, and our customers have been telling us how much they love the easy interface and speedy set-up process.
“Just like Ariarne, we’re challenging how things are done and pushing the boundaries of what’s possible to deliver the best value and experience for our customers.”
Australian Olympic Gold Medalist Ariarne Titmus said: “Feeling confident to reach your savings goals is something I really value as a young Australian, which is why I was eager to embark on this new relationship with Bank of Queensland.
“I’m all for getting things done faster and seamlessly, so it’s great to be getting the word out about how myBOQ is changing the game for those wanting to achieve their financial goals even sooner.”
Credits:
Agency: The Inside Job
Group Creative Head: Stephen Thompson
Creative Lead: Mick Bakos
Copy Lead: Ed Pitts
Production company credits:
Production company: Taxi
Director: Justin McMillan
Producer: Justin Lyons
Bank of Queensland marketing and brand credits:
Bank of Queensland marketing and brand credits:
Chief Marketing Officer, BOQ Group: Ingrid Purcell
GM Retail Banking, BOQ Group: Melody Townsend
Group Brand Strategy Lead: Evonne Williams
Senior marketing manager: Imogen Thorn
Marketing Manager: Tim Watts
Brand Manager: Phoebe Duke
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