America’s Public Television Stations have unveiled a pioneering initiative to support public television’s leap into ATSC 3.0. In markets where Sinclair Broadcast Group has implemented NextGen TV but a local public television station hasn’t transitioned yet, Sinclair will provide complimentary carriage of a virtual channel from the public station.
This also collaboration allows public stations the option to broadcast in high dynamic range, offering viewers significantly enhanced video quality.
So far, Sinclair has deployed ATSC 3.0 across 43 markets.
APTS President and CEO Patrick Butler commented, “America’s Public Television Stations are pleased to partner with Sinclair to offer more NextGen service to more public television viewers. We are proud to have helped public television stations in almost 30 markets make the transition to the NextGen TV broadcast standard. This partnership with Sinclair will help serve local communities while we work with other public television stations to transition to NextGen TV to advance their public service missions.”
Sinclair COO and President of Broadcast Rob Weisbord said, “We are thrilled to continue our partnership with America’s Public Television Stations to help bring the next generation of television to all viewers. For public television stations that face challenges in launching NEXTGEN service, we hope that this offer will help get them in the advanced TV game and set the stage for their eventual launch of this spectacular service over the air.”
Public stations interested in taking advantage of this opportunity are encouraged to coordinate with APTS for further details.
