NEW YORK — The Stagwell Brand Performance Network division of Nasdaq-traded marketing firm Stagwell, is teaming up for the first time with independent audio media agency Ad Results Media (ARM).
The partnership will bring Stagwell’s clients “advanced audio intelligence, expertise and specialization, and distinct advantages in the rapidly-growing audio creator economy.”
In an announcement, ARM said it is joining forces with Stagwell Brand Performance Network to augment and accelerate the global marketing network’s audio buying power and capabilities across its portfolio of agencies, to help clients capitalize on the channel’s mass reach, audience engagement and cultural influence.
The new partnership empowers any Stagwell agency, including Assembly, Assembly Digital Commerce, Business Traveller Media, CPB Group LATAM, Forsman & Bodenfors, INK-Media, Goodstuff, Locaria, Multiview and Vitro, to tap into ARM’s intelligence, specialized services, network of audio and creator partners, and product offerings spanning podcast, streaming, radio, YouTube, and extensions across live experiences and social.
ARM’s client roster for delivering audio media strategy, creative, planning and buying for leading brands includes Molson Coors, BetterHelp, ZipRecruiter and Liquid Death.
“Our media network partners are advancing Stagwell clients into the future, and ARM brings deep specialization and unique advantages in harnessing the power and impact of the audio landscape,” said Jon Schaaf, Global Chief Investment Officer at Stagwell Brand Performance Network. “This industry-first collaboration will help us challenge legacy investment models, educate marketers and elevate the untapped power of audio in the consumer journey.”
ARM CEO Jordan Fox added, “Audio and audio-first creators have earned even more relevance amidst ongoing mass media fragmentation, offering brands mass reach, deep, authentic audience engagement and performance unparalleled by other channels. Stagwell is a powerhouse in building agile partnerships and specialized solutions that take brands into the next frontiers of marketing innovation, and together we are elevating audio as a potent vehicle of business and cultural impact.”
RBR+TVBR MEMBERS are already in the know about Stagwell and its Executive Vice President and Vice Chair, David Sable.
In an exclusive interview, shared his ideas and insight on how increasing ad attraction in a growing news environment is essential to the long-term health of broadcast media. And, it is essential to the future of journalism, as ad dollars and the revenue from investment in highly consumed newscasts can help fund life-saving coverage as seen this week in Los Angeles.
Local broadcast television and, to some extent, spoken word radio stations, have a growing challenge: some marketers don’t believe their ad messages mesh well with news or talk programming that can get too political. Could these concerns be contributing to the dangers facing local journalism and the future of news?
“It’s both,” says Sable, a veteran advertising sales leader who since October 2023 has been with New York-based marketing network Stagwell. “It clearly challenges the future of news. News used to be a premium buy – you wanted to be in the news. News was important and local news was critical.”
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